Free Audiobook: Marketing Planning & Strategy by Subhash C. Jain (Full Version)
by Subhash C. Jain
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter summaries and discussion questions. This sixth edition adds material on the global market, emphasizes the role of the Internet, and brings an international focus. Eighteen cases are new.
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Customer Reviews
Nicole M.
"Clear, crisp audio and a compelling story. What more could you ask for."
Reviewed on December 15, 2025
Jessica T.
"Better than the movie! The details in the audiobook are amazing."
Reviewed on December 30, 2025
Jennifer K.
"Perfect for road trips. Kept the whole family entertained."
Reviewed on January 01, 2026
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