Entrepreneurship Audiobook: Summary, Review & Free Stream

Unit 1: entrepreneurial pathways -- Entrepreneurs and entrepreneurship -- Pathways to success: processes and instruments -- Creating business from opportunity -- Unit 1: entrepreneurial pathways : spanx; idea to entrepreneurial opportunity -- Unit 2: integrated marketing -- Exploring your market -- Developing the marketing mix and plan -- Smart selling and effective customer service -- Unit 2: integrated marketing: kitchen arts & letters, inc.; an independent bookstore defies industry odds -- Unit 3: Show me the mone y: finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy and tactics -- Unit 3: Show me the money: finding, securing, and managing it; liu's sweet treats -- Unit 4: operating a small business effectively -- Addressing legal issues a managing risk -- Operating for success -- Management, leadership, and ethical practices -- Unit 4: operating a small business effectively : onlc training centers; virtual training in a classroom -- Unit 5: cashing in the brand -- Franchising, licensing, and harvesting: cashing in your brand -- Appendix 1 bizbuilder business plan -- Appendix 2 resources for entrepreneurs -- Appendix 3 useful formulas and equations -- Glossary -- Index